WhatsApp Business for tradespeople: a complete guide

Why WhatsApp dominates

The numbers do not lie: WhatsApp is where your clients ask for quotes, send photos of problems, and confirm dates.

When a client needs a tradesperson, what do they do? They send a WhatsApp message. If you respond quickly with a professional quote, you win the job. If you respond 2 days later with a PDF by email, you have already lost.

WhatsApp Business is the professional version of regular WhatsApp. It is free, works on the same phone, and has features built for businesses. If you still use personal WhatsApp for work, you are missing out on features that would save you time every day.

Setting up a professional profile

Install WhatsApp Business (free on Play Store and App Store). You can use the same phone number.

Set up your profile: • Business name: Use your professional name (e.g., "John Smith, Electrician") • Category: Choose "Services" or the most appropriate • Description: One sentence about what you do (e.g., "Electrical installations and repairs") • Address: The area where you work • Hours: When you are available • Email and website: If you have them

Tip: add a professional photo, not your personal profile picture. A photo in a work context or your logo conveys more trust.

The service catalogue lets you list your services with descriptions and base prices. When a new client messages you, they can browse what you do before requesting a quote.

Sending professional quotes via WhatsApp

This is where WhatsApp Business and Prummo work together.

The ideal flow: 1. Client sends a message asking for a quote 2. You visit or ask for photos/details 3. Open Prummo, dictate the quote by voice (1 minute) 4. Tap "Send via WhatsApp" 5. Client receives a link to a professional page with the quote 6. They can accept and pay online right then

The client does not receive a PDF or a text list. They receive a branded page where they can see everything organised, accept, and even pay in installments.

Tip: send the quote as quickly as possible. The first to respond with a professional quote has a huge advantage.

Automate to save time

WhatsApp Business has features that save real time:

Quick replies: Save messages you use frequently. Examples: • "Thanks for getting in touch! Can you send me photos of the job and the address so I can prepare a quote?" • "The quote has been sent. Any questions, just ask." • "Job complete. Here is the payment link: [link]"

Away message: Set outside working hours, it automatically says "Thanks for your message. I will reply in the morning." Stops the client thinking they were ignored.

Greeting message: For new contacts, automatically sends "Hello! Thanks for getting in touch. Tell me what you need and I will prepare a quote."

Labels: Organise contacts by status ("Quote sent", "Job scheduled", "Awaiting payment"). Helps you know exactly where each client stands.